Media Contact: Ann Marie “Jade” Bryan
E-mail: info@micarunway.com
Fax/VP: (212) 665-9668


FOR IMMEDIATE RELEASE

MICA RUNWAY RECEIVED THE "IN" AND IS NOW RECOGNIZED AS AN INDUSTRY FOR THE MERCEDES-BENZ FASHION WEEK

New York, NY – January 28, 2008 – MICA Runway has been credentialed and accepted into the 2008 Mercedes-Benz Fashion Week in New York, from February 1st through 8th. Thus, the gatekeepers of the fashion empire are now toppled! This will be a first time in the tents for MICA Runway. What does this means for us? It means the perfect avenue and doorway for more opportunities, carpe diem!!! In addition, it also means we're taking MICA Runway to a whole new level of possibilities.

At Mercedes-Benz Fashion Week Fall 2008 Fashion Collections will be presented to the press, buyers, fashion insiders and celebrities who descend upon the city for the eight-day long event celebrating the best in fashion, included the finale of Project Runway. "The international coverage of Mercedes-Benz Fashion Week shines the spotlight on New York City and the many talented designers presenting on the runways in Bryant Park. Over 100,000 guests are expected to attend, including some 3,000 members of the press and fashion industry from around the world. The journalists, photographers, broadcasters and bloggers convening in the iconic tents, designed this season as a Greco Roman 'Temple of Fashion,' will bring the Fall 2008 Collections to fashion-lovers worldwide," says Alison Levy of IMG Fashion.

For more information about Mercedes-Benz Fashion Week, visit website

About MICA Runway
MICA RUNWAY is a leading arts and entertainment high-end venture in New York City exclusively dedicated to showcasing works by emerging filmmakers, up-and-coming fashion designers, aspiring talent, literary and visual artists who are disabled, deaf, hard of hearing or deaf-blind. Founded in 2000 by Ann Marie "Jade" Bryan, MICA RUNWAY produces events such as film showcases, prominent fashion shows, art exhibitions, multimedia events, and more.

The four-day community affair and charity fundraiser celebrating diversity will feature the themes – As in Art: Be Daring, Avant-Garde, Guerilla, Creative, Innovative, and New York Mardi Gras from Thursday, June 19th – Sunday, June 22nd. MICA Runway 2008 will entail a fashion showcase of wardrobes by renowned designers and sponsoring boutiques. Also, various artists who are deaf and hard of hearing will display visual, performing, and literary artworks. "This is always an exciting event that brings together people from all corners of the world," says Jade. "It's also a great opportunity to see new work, network and have a great time."

Hosted by not-for-profit film production company DeafVision Filmworks, Inc., the MICA RUNWAY 2006 event raised over $30,000 that went towards "9/11 Fear in Silence: The Forgotten Underdogs." The 2008 event will help support the $100,000-budgeted feature film, "Somalia: A Love Story," about a Deaf African-American woman who falls in love with a musician. In addition, it will also support the fight to battle breast cancer and promote awareness, with a portion of raised funds donated to Susan G. Komen for the Cure.

"What I'd like to see accomplished at the MICA Runway 2008 event is that we see a significant improvement or change within the deaf, hard of hearing and hearing communities to learn to support each other," said Jade. "I'd also like to see the building of a bridge where entrepreneurship, leadership, and networks are developed, since these are all crucial factors of success. We need not be too segregated when people, especially those who are artists, turn to each other for support."

Jade added, "This is a not to be missed, red carpet event – appealing to the fashion aficionados, supporters of the arts, film enthusiasts or those with an appreciation for our young and emerging talent. If you're any of the above, MICA Runway is the place for you."

For More Information on MICA Runway, log onto: www.micarunway.com


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